Meat Skillet

Chima Steakhouse

This online campaign highlights the many cuts of meat that Chima Brazilian Steakhouse offers to its guests. An animated GIF listing each meat is put on a loop and online users are invited to play “Rodizio Roulette” and either pause or screenshot to see one of the 16 types of meat they will be enjoying. Further, a series of online ads for the restaurant tempts guests to visit the restaurant.